Claremore Collective hosted Daniel Hintz with the Velocity Group to share his DNA of Place model at the March Think Tank sponsored by RCB Bank.
He began his visit to Claremore with a two hour tour of downtown.
He shared his initial impression of retailers with "solid bones and level of maturity" in their setup, displays and product layout. Some of these include: District on Main, Rhaposody Boutique, The Burlap Closet and The Haberdashery.
Placemaking and the Economic Development Model
Hintz urged that placemaking and economic development have taken on a new model. Formerly economic development focused on jobs, that were site specific based on goods; whereas, the newer model is based on talent, ideas and your entire community. This model is based on a larger global scale that is third party dependent.
The new model was initially sparked following WWII when Americans returned from Europe experiencing new ideas and cultures. This paired with the explosion of the internet in the early 1990s caused a disruption in economic development, with a global market.
How do you turn ideas into opportunities?
"Place matters. Your entire place has to be powerful to attract the talent here. Place is a profound and positive economic development tool."
Where will they move? How might we attract them as customers to Claremore?
This is why place is vitally important.
3 Basic Realms of Place
Places that are everywhere that compete via scale.
Places that are nowhere that compete with price.
Places that are somewhere that compete by experience and context.
DNA of Place - Four Approaches
Theater of Cool
The context drives your experience and sense of place.
"You have to jump in and be a part of this. You cannot do this outside of the conversation, and be a passive observer of placemaking. People are telling your story whether you know it or not. Define your story. Own your story. Get your story out there. When other people take it up, AMPLIFY IT! Turn them into champions. The best thing you can do is turn negative people into your biggest champions."
Want to jump in? Tell us what you want to see in downtown here.